Innovative Approaches By Innovative Advertising Strategies

Innovative Advertising Strategies helps clients increase credibility and sales with innovative partnerships.

The Solar Company in Northern California has become the first ever solar business to install solar panels on an NBA team owned practice facility. This groundbreaking partnership has distinguished The Solar Company as the "Official Solar Provider of the Golden State Warriors", and has been leveraged with traditional and digital advertising, as well as LED and Digital Signage inside the Warriors Arena.

An endorsement partnership with former Major League Baseball player and Emmy Award winning broadcaster Duane Kuiper was secured after The Solar Company installed solar panels on his Bay Area home. Kuiper's endorsement campaigns are leveraged during Giants Baseball games on radio and TV, as well as on-line, outdoor and at various events.

Bronco Wine Company's Allure brand has found a niche with "pop and hip hop" culture throughout the Country. This has been achieved by helping Allure create alliances with well-known radio personalities on urban stations, and creating "Allure Hip Hop Jingle" competitions with radio listeners in 10 markets throughout the U.S. This innovative approach has led to a significant spike in sales, and dozens of original Allure Videos posted on YouTube to keep spreading the word.

Ben Franklin Plumbing and One Hour Heating and Air Conditioning in Northern California have aligned with KKSF 910 AM radio host Gil Gross. Mr. Gross is a customer with both companies. After he was impressed with the service and repair work done at his home, he began sharing his positive impressions with listeners during "live" endorsements on the station. A video interview has also been produced with Gil Gross and is posted for on-line audiences to view.

Rosanelli Hair Restoration in Northern California is aligned with former 49er wide-receiver Dwight Clark on KNBR radio for a primetime show during the NFL season. Clark is best known for "The Catch" in 1981. After Clark had a hair restoration procedure performed by Dr. Rosanelli, he agreed to become one of his spokespersons. With Clark's relevance in 49er history, this opened the door with KNBR to create "The Dwight Clark Show" with Dr. Rosanelli as presenting sponsor. The Principal for Innovative Advertising Strategies recommended endorsements for Dr. Rosanelli 20 years ago. Today, endorsements continue to be the staple for Dr. Rosanelli's advertising campaigns. NBA Hall of Famer Rick Barry and 80's rock musician Greg Kihn are also patients and endorsement partners for Dr. Rosanelli.

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Lafayette California 94549
Phone: 925.385.0946

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